1. Confucian Merchants is the guidance of the Confucian philosophy, engaged in business activities of the commodity traders.

2. Confucian Merchants is the "Confucianism" and "to" a combination of "commercial", that is, "to" the occupation and "Confucianism" the ethical variety of market economy combined with the main economic activity.

3. Confucian Merchants and businessmen in general the most essential difference is that attaches great importance to business ethics, not from ill-gotten gains.

4. Confucian Merchants have broad and narrow the points: in the narrow sense, refers to the Confucian doctrine as a code of conduct for businessmen. In a broad sense, refers to integrated traditional Chinese culture with Confucianism, Taoism, Mexico, France, the head of the military strategists busine.

5. Confucian Merchants is the high culture, Confucian ethics and values, have the courage to self-improvement and innovative spirit of entrepreneurs.

6. Confucian Merchants into the ancient Confucian Merchants and modern Confucian Merchants, is the modern Confucian Merchants " Neisheng "and" the King "organically integrate the traditional virtues of the market economy and from the breeding of new organic combination of moral values, respect for human values, implementation of management personification of the businessmen.

7. Confucian Merchants is the value of the Confucian ideal and the operation of the market integration of the rule itself, and to follow the guiding principle of market traders.

8. Confucian Merchants of Confucian thought as the core values of the enterprise managers. Modern Confucian Merchants should be a technology expertise, but also with the Confucian values and ideals that have "a disability only to the soul" of managers.

9. Confucian Merchants is to Confucius advocated by Confucian ethics to standardize their business practices, and internal management of the businessman or operators of 10. Confucian Merchants refers to the cultural, ethical, good fiscal management, administration, Chong-effective manner, and To discover and solve problems, a comprehensive capability for innovation businessmen or entrepreneurs. Modern Confucian Merchants also has a modern sense of regional awareness], the global sense, should also understand foreign languages (preferably in English) and will use computers.